Google’s Plans To Take Over The VR Market

card board

A year and a half ago, Google was mocking us up with a VR device and recently, the company has said that Clay Bavor, a vice president for product management, is leading a new VR group. The observers are making assumptions, saying that Google is trying to catch up with Facebook’s Oculus which will be released in Q1 2016, but there are many other high end VR devices which will hit the market later this year.

Google doesn’t want to follow in the footsteps of Facebook, as it will focus the idea that smartphones will be the tools that consumers will need in order to have access to the virtual reality. Other manufacturers, like Samsung, will bet on their own smartphones, so the owners of other devices are not compatible with the Gear VR that came last fall. And not everyone is willing to spend $600 on Oculus’ Rift, and more money on a high end PC, which works with this headset.

Google’s intention is to create a mass of users, which will guarantee the continuity of its advertising system at least for the next decades. These loyal users will receive virtual reality content continuously, keeping their interest level high. This way, Google will not compete with Oculus, which will focus more on hardcore gamers. Instead, Google will “make a living” from advertising, and cardboards (which cost less than $10), even if they look primitive, they can be a very useful tool for Google, who will take advantage of their potential and will convince companies to see them as “a new way to tell their stories” . And brand such as Gatorade, North Face, Volvo, already created VR content which is delivered through Google’s Cardboard.

However, Gogole has made another important move, by creating a special VR group and chose Clay Bavor to lead it. The vice president for product management is behind applications such as Gmail, Docs, and Drive and Cardboard. We’ll see what he’s up to.

Sources: Forbes & Recode